Online Banking Outperforms Other Financial Services Industries

Our latest research with Forbes.com shows that online banking is vastly outperforming other online financial services industries. Banks scores an 82 on the ACSI’s 100-point scale (up 12% or 9 points from the 2003 score of 73), while investing and credit card websites were both at 75. The online banks are clearly setting a high bar. A score of 82 makes online banking the bright spot in the industry overall (offline banking scored a 78 when measured by the ACSI in late 2007).

Most notably, we found that highly satisfied online banking customers are 31 percent more likely to
buy additional services from the bank and 54 percent more likely to
recommend the bank to others.

You can read more about the study in BusinessWeek or download the full report here.

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Posted by Freed Your Mind Blog, Larry Freed | Tagged , , | Bookmark the Permalink

3 Responses to Online Banking Outperforms Other Financial Services Industries

  1. Geld Lenen says:

    On cnn website they say that online banking doesn’t outperforms other services…

  2. I think it is actually mood elevating site with great report. Yes, you are doing absolutely fine job.

  3. Flynn26Ines says:

    I opine that to receive the personal loans from creditors you ought to have a good motivation. However, one time I’ve received a commercial loan, just because I was willing to buy a car.

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