There’s a bit of exciting news about our Research Director, Eastern Michigan University professor, Dr. Russ Merz! As an active and highly-skilled academic researcher, Russ often writes award-winning papers for conferences and journals. His most recent achievement is that he has been honored with a Best Paper Award and invited to present his research at the 2012 International Conference on Research in Advertising (ICORIA) in Stockholm at the end of June.
The award-winning paper, entitled, “An Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on E-Retailer Websites,” uses data from ForeSee’s 2011 Top 100 Internet Retailer study to model the impact of social media exposure on purchase-related intentions and behaviors.
Russ has made major contributions to academic thought on numerous marketing topics, and he continues to bring his expertise to the table in his role at ForeSee. We are privileged to work with an esteemed researcher like Russ, and it has been exciting to see his thoughts integrated into our business approach. I daresay that everyone who works with Russ in any capacity (attends his methodology training, receives his help with a data question, works with him regarding product development, etc.) learns a great deal from him.