Omnichannel vs. Multichannel

ForeSee Blogger Eric Feinberg

By Eric Feinberg

ForeSee Blogger JJ Cramer

By JJ Cramer

Proudly published in, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently – and often interchangeably – in the ecommerce world but in reality, they’re distinct things. Click through to and be prepared to see:

Clearing Up the Confusion Between Omnichannel and Multichannel | ForeSee in Multichannel Merchant 1.) Clear, Concise Definitions of Omnichannel & Multichannel

2.) Tips for Measuring and Creating a Superior Omnichannel Experience

3.) Tips for Measuring and Creating a Superior Multichannel Experience.

When it comes to omnichannel vs. multichannel, it’s not an either/or proposition for brands – instead, it’s important to have strategies around both, and consistently measure their effectiveness.

Click through for the complete article!

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2 Responses to Omnichannel vs. Multichannel

  1. Chuck Billups says:

    Terrific article. I get this question a lot when I am talking with digital and shopper marketers – especially in CPG. It is difficult for them to wrap their mind around the fact that these are two synergistic concepts for which application is the differentiator. Your detail is great. I actually presented a similar but higher level view at a Nestle internal conference. Thanks for sharing via Linked In. Would not have seen otherwise.

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