Category Archives: Drew Hale

Observational Data and the Web Analytics Ecosystem: Part 3

In my first post in the series, I shared a bit about the important role observational data plays in the web analytics ecosystem. In Part 2, I shared a few examples of how our clients have used this kind of data. Today, I want to talk a little bit about how observational data (session replays) helps web teams to be more efficient. The ability to watch replays of your users’ sessions – including their mouse clicks, scrolling, form entry, where they pause, and where they hover –  speeds up the identification, acceptance, and resolution of site issues like nothing else … Read More

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The Role of Observational Data in the Web Analytics Ecosystem: Part Two

In my last post, I wrote about how I see observational data playing into the web analytics ecosystem. In today’s post, I want to share a few examples from our clients about how they’ve benefited from observational data. Here’s a pretty common scenario: a company gets constant complaints that users can’t find certain content on their site. Let’s say it’s belts on a retail website. The web team knows it’s there — they pull up the page and it’s staring them right in the face in the most logical place you can imagine. So why do people keep complaining they … Read More

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The Role of Observation in the Web Analytics Ecosystem: Part One

This is the first post in a three-part series. Subscribe to The ForeSee Blog to receive immediate notification of parts two and three. If you want to improve something, you have to observe how people use it first. This is true for improving products, experiences, and even websites.  In the world of web analytics, observation has historically taken a back seat to behavioral (clickstream) and attitudinal (survey) data, largely because of the high costs, slow process, and questionable representative results of solutions like focus groups which have traditionally been popular options. Not only are focus groups or usability labs fairly … Read More

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