Category Archives: JJ Cramer

ForeSee Federal Government Mobile Benchmark

ForeSee's Mobile Government Benchmark

ForeSee’s mobile practice hits another milestone with the launch of the Federal Benchmark of mobile sites and apps for its clients. Just the fact that there is a mobile benchmark for these organizations is huge accomplishment, meaning more and more federal government agencies, departments and organizations are actually measuring the mobile experience, which shows federal leaders are understanding the value this digital medium has in interacting with the citizen. The satisfaction score of these federal government site and app visitors are starting strong out of the gate and showing higher average scores than other industry sectors measured by ForeSee. The aggregate … Read More

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Omnichannel vs. Multichannel

Clearing Up the Confusion Between Omnichannel and Multichannel | ForeSee in Multichannel Merchant

Proudly published in MultichannelMerchant.com, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently – and often interchangeably – in the ecommerce world but in reality, they’re distinct things. Click through to and be prepared to see: 1.) Clear, Concise Definitions of Omnichannel & Multichannel 2.) Tips for Measuring and Creating a Superior Omnichannel Experience 3.) Tips for Measuring and Creating a Superior Multichannel Experience. When it comes to omnichannel vs. multichannel, it’s not an either/or proposition for brands – instead, it’s important to have strategies … Read More

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The Mobile Persona of Device Engagement

The Mobile Persona

Working around the house trying to shorten the honey-do list on the weekend is always a challenge.  But it’s much easier to accomplish when you have the right tool for the job (like a tamper for packing down 3.5 tons of gravel for my driveway – boy was I glad to cross that one off!). The same is true of the digital customer journey.  We unknowingly choose the right tool (phone, tablet, laptop) for our digital needs. For example, if each device (tablet, phone, laptop) were right in front of you, which would you choose to accomplish the following need: … Read More

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Nice Trowsers: t.dots and the Rise of Tablet Browsers

ForeSee Satisfaction analytics for Mobile: Unique

Tablets are moving towards the forefront of “Mobile First” thinking.  These devices are playing an increasing role in your customers experience and critical patterns are starting to emerge. More and more companies are considering developing their digital user experiences for the tablet first then scaling up for the big browser and down for the mobile handset browsers. So, what are we seeing? ForeSee has a front-row seat to the massive impact mobile is having on digital strategy.  With more than 100 measurements of mobile experience spanning tablets, apps, and m.dot sites we have unique and intimate knowledge on critical trends … Read More

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E=mc2: The Digital Definition

In the future, there may be an iCar.

Everyone knows E=mc2. Because of this theory we are able to, with nuclear energy, power entire cities, or (unfortunately) completely obliterate them. I’m no Einstein, but if you apply the same theory to the mobile experience we can almost assume the same effect. Now, I’m not talking about physics here. If I was, we’d be giving new meaning to the saying, “my phone is blowing up,” (do people still say that?).  I’m talking about Mobile being a Catalyst of Convergence for Everything (E=mc2). Mobile has been around long enough now, and ForeSee has been measuring it long enough to where … Read More

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A Difference of Experience: Tablets vs. PCs, Part 2

The ForeSee Blog: Tablet Experience

A few weeks ago in part one of this two-part series, I talked about why tablets should be considered and measured as a mobile device even though some people are adamant about not doing so. Since tablet users are sent to a company’s full (PC) version of its website, people in the organization think it should be considered a non-mobile touch. As I discussed in very general terms in the first post in this series, this is wrong. Here are some very specific reasons tablet should be considered a mobile and not a PC experience. First of all, tablets share … Read More

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A Difference of Experience: Tablets vs. PCs, Part 1

Measure the Tablet Experience as a Mobile Experience

When the movie Avatar was first released I anxiously piled the family into the car and hit the closest IMAX Theater. The line was long and we were packed in like sardines. But to see such a visually stunning epic unfold all around me was exciting, and to see the looks on my kids’ faces was priceless. Remembering the IMAX experience, I rushed out to buy the DVD as soon as it was available. That night we all found our favorite spots in the family room and sprawled out on couches and the floor – wherever we were most comfortable … Read More

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Mobile First: Strategic Implications for Every Business

mobile first

Why do you still use a computer? That was a question my son asked recently while thumbing something on his iPad. He’s 11. My last post talked specifically about this generation of mobile participants called Mobile First users – people whose first experience of your brand, product or service will be from a mobile device – as a customer segment of your audience.  It’s time to take a step back, look in the mirror and understand that the same mobile capabilities and technologies that give today’s consumer such enormous power are also available to you. This is the perfect opportunity, … Read More

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The Rise of the “Mobile First” Consumer

The rise of the mobile first consumer | ForeSee

The stats about mobile penetration keep piling up – tablet sales, smartphone popularity – and it’s still going up!  More companies are starting to respond with mobile sites and apps, while still figuring out the role this growing channel will play in their business.  But there is something most companies are not thinking about, something that will sneak up before they know it, and something that companies need to prepare for.  Just around the corner is a new generation of consumers: people who are “Mobile First” consumers that push the PC to the back seat or out the door altogether! … Read More

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Staying Ahead of the Mobile Curve

Staying ahead of the mobile curve

In my last Mobile Thoughts post, I talked about how to maximize the mobile experience to increase customer satisfaction, which, in turn, increases a company’s financial success. This time I’d like to talk a little about the huge influence mobile has on the consumers’ journey to purchase. Mobile is making such an impact in the customer experience simply because mobile devices are convenient tools for customers to research, engage, and even purchase with the brands they love. Although it may never be the primary transaction channel or even the majority of your customer reach, don’t underestimate its importance. What we’re seeing … Read More

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