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Category Archives: Kamaria Campbell
Mobile App Review: Shopkick
This is the fourth in a series of blog posts evaluating the user experience of some of the top 10 shopping apps as rated by this June 2012 Nielsen study . The first post took a look at Out of Milk Shopping List app, the second at the SavingStar Grocery eCoupons app, and the third at the RedLaser shopping app. The last shopping aid app evaluated in this series, Shopkick, turns shopping into a game by offering “kicks,” or points, to customers for common actions they take while shopping—such as walking into a store or visiting a fitting room—and then … Continue reading
Posted by Kamaria Campbell
Tagged Holiday Shopping, Mobile, Mobile Monday, Usability
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Mobile App Review: RedLaser
This is the third in a series of blog posts evaluating the user experience of some of the top 10 shopping apps as rated by this June 2012 Nielsen study . The first post took a look at Out of Milk Shopping List app and the second, the SavingStar Grocery eCoupons app. We still have two more shopping aid apps to evaluate. Today we look at Red Laser. This app is available for iPhone, Android, and Windows Phones. It is primarily a tool that helps customers find the best price for products while shopping. Customers can search for prices using … Continue reading
Mobile App Review: SavingStar Grocery eCoupons
This is the second in a series of blog posts evaluating the user experience of some of the top 10 shopping apps as rated by this June 2012 Nielsen study . The last post evaluated the Out of Milk Shopping List app for Android which allows users to organize products they need to purchase from the grocery store. Still evaluating shopping aids, let’s take a look at the SavingStar Grocery eCoupons app. Available to iPhone and Android users, this app helps customers take advantage of digital coupons at retailers whose loyalty card programs they use. A unique feature of this … Continue reading
Posted by Kamaria Campbell
Tagged E-Retail, Mobile, Mobile Monday, Online Shopping, Usability
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Mobile App Review: Out of Milk
Kamaria Campbell, Mark Thompson-Kolar, and KiDahn Jones contributed to this post. Shopping is getting a lot easier these days with the help of some handy mobile apps. As reported by Tech Crunch in August, a June 2012 Nielsen study surveyed U.S. Android and iPhone users and found that shopping apps are widely used and accessed multiple times per month. The study rated the top 10 shopping apps based on the number of unique users; and to understand the appeal of these apps, we along with fellow Usability Auditor, Kathy Totz, tried a few of them out to evaluate the user … Continue reading
Posted by Kamaria Campbell, KiDahn Jones, Mark Thompson-Kolar
Tagged Mobile, Mobile Monday, Usability
2 Comments
Communicating Product Availability by Channel, Part Three
This is the third post in a series by Kamaria Campbell, Usability Auditor at ForeSee. Read part one here and part two here. Hello and welcome to the third of three posts examining how multichannel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. In part one, I provided some data emphasizing how critical it is to satisfy customers on your website due to its impact on their satisfaction in other channels. In particular, those who wish to use the website to determine what’s available in their … Continue reading
Communicating Product Availability by Channel, Part Two
This is the second post in a series by Kamaria Campbell, Usability Auditor at ForeSee. Read the first post here. Welcome back to the second of my three blog posts examining how multichannel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. ForeSee’s proven methodology and trusted technology precisely measure the incredible impact that customer satisfaction has on your company through every available channel. In part one, I shared some data illustrating the importance of satisfying customers who are using your website with the explicit intent to … Continue reading
Communicating Product Availability by Channel, Part One
This is the first post in a series by Kamaria Campbell, Usability Auditor at ForeSee. Welcome to the first of three blog posts examining how multi-channel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. Specifically, I’m going to take a look at some of the best emerging practices for communicating product availability by channel. In today’s retail environment, customers both understand and expect that retailers will provide products and services across a variety of channels including brick-and-mortar stores, traditional websites, mobile websites and applications, social media, … Continue reading
