Category Archives: Mansoor Malik

UK: Retail and Travel Websites Outperform Product Sites

One of the things our clients tend to really like is our benchmarks. Because we measure so many companies in so many categories, we can tell organizations how they compare to their peers, to best-in-class websites, etc. Here’s how the benchmarks work: ForeSee’s methodology calculates reliable and sensitive customer satisfaction scores for each company in a category, all on a 100-point scale. We then average all those scores. It’s quite an eye opener! Clients can compare their scores against a meaningful standard that represents their peers, while the confidentiality of the individual websites’ scores is protected. Here’s what we found… … Read More

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