Category Archives: Peter Malamas

Although I work with a wide range of well-known consumer products companies (also known as “consumer packaged goods,” or CPG) and clients, there’s a fairly common theme that arises, especially for those who have a non-e-commerce based website for a low-engagement and need-based product. For consumer products, digital marketing is like a classic game of Battleship where you’re shooting blind, making educated guesses where your target is, and getting very little precise feedback on how close you were to the target until the end-game…unless, however, you were LUCKY enough to score a direct hit! In the Consumer Products marketing world, … Continue reading →