Category Archives: Rhonda Berg

I Know My Priority Area. Now What? Part 3

the relaunch effect

What Happens After You Make Improvement Efforts? This is the third post in a three-part series by ForeSee Research Manager Rhonda Berg. Subscribe to Rhonda’s posts or to The ForeSee Blog to receive future updates. What happens after you make improvement efforts?  How do you tell the difference between success, failure, or the absence of an effect? Clearly, if your performance (element) scores increased significantly, driving a corresponding immediate, significant increase in satisfaction and likely future behavior, your efforts were successful.  You may have even made a connection between the satisfaction increase and trends you’ve seen in your behavioral data. … Read More

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I Know My Priority Area. Now What? Part 2

I know my priority area, now what?

Next Steps:  Digging Deeper into ForeSee Model Results This is the second in a three-part series by ForeSee Research Manager Rhonda Berg. Subscribe to Rhonda’s posts or to The ForeSee Blog to receive future updates. In the first post in this three-part series, we talked about some aspects of the ForeSee model itself so that you understand how it works to provide you with the big-picture information you need about your priority areas.  That’s not enough information, though.  You need to better understand the issues people are experiencing within a priority area as well as the steps you might be … Read More

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I Know My Priority Area. Now What? Part 1

The ForeSee Model

Setting the Stage to Use ForeSee Model Results This is the first in a three-part series by ForeSee Research Manager Rhonda Berg. Subscribe to Rhonda’s posts or to The ForeSee Blog to receive future updates. The initial results of your ForeSee research are in and you have some great new information!  You finally know how your website (or mobile site, mobile app, store, contact center, or other customer touch point) is doing overall, and you know which elements should be a top priority for improvement.  You long to use this information to increase your audience’s satisfaction and, ultimately, improve the … Read More

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ForeSee Research Director Earns Honors

ForeSee Research Director Russ Merz

There’s a bit of exciting news about our Research Director, Eastern Michigan University professor, Dr. Russ Merz! As an active and highly-skilled academic researcher, Russ often writes award-winning papers for conferences and journals. His most recent achievement is that he has been honored with a Best Paper Award and invited to present his research at the 2012 International Conference on Research in Advertising (ICORIA) in Stockholm at the end of June. The award-winning paper, entitled, “An Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on E-Retailer Websites,” uses data from ForeSee’s 2011 Top 100 Internet Retailer study to … Read More

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