The ForeSee Blog

Common Measurement Mistakes: Volume 2

Larry Freed — Tue, 18 Jun 2013 13:37:45 +0000

Welcome back. In this ForeSee Blog series, I’ve been talking about some common measurement mistakes we see across the industry. You can read Volume 1 here, and I also recommend reading some previous posts such as Confusing Causation and Correlation and Confusing Measurement with Feedback, which are also common mishaps when measuring the customer experience. Below are a few more: Common Measurement Mistake: Forgetting the Real Experts are Your Customers Experts, like usability groups, have their place. But who knows customer intentions, customer needs, and customer attitudes better than actual customers? When you really want to know, go to the … Continue reading →

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Highly Satisfied B2B Customers More Likely to Recommend, Use Again

Larry Freed — Thu, 13 Jun 2013 13:09:41 +0000

There are many, many differences between B2Bs and B2Cs. But if you look closely you will see many commonalities as well. For one thing, online customer satisfaction plays a key role in one just as much as it does in the other. The benchmark we released today reflects more than 15,500 surveys collected just in the month of May for 33 B2B sites large and small (such as Cummins, Eaton, Emerson Network Power, Gale-Cengage, HNI Enterprise, MSC Industrial Supply, Praxair, ProQuest, and Scholastic). Here’s what we found. Based on likelihood scores, highly-satisfied B2B website customers report being: 67% more likely … Continue reading →

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Ann Arbor Relay for Life

Larry Freed — Wed, 12 Jun 2013 12:52:43 +0000

After wrapping up one exciting event, our annual Summit, we move onto many more including one of my favorite – the American Cancer Society’s Relay for Life. This year will mark ForeSee’s third year participating in the local Ann Arbor event, and my family and I have been supporting it for many years prior to our involvement as a company. For those of you who are not familiar with Relay For Life, it is a life-changing event that gives people and communities around the world a chance to celebrate the lives of people who have battled cancer, remember loved ones lost, … Continue reading →

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