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Tag Archives: Multichannel
Summit Time of Year
It must be that time of the year again that ForeSee employees start gearing up for the annual ForeSee Summit. You can always tell because the office is buzzing with excitement and everyone seems to be working a little bit harder to ensure the event is the best it can possible be. Every year the event gets bigger and better. And this year is no different. From May 21-23 the prestigious Stephan A. Ross School of Business, located on the beautiful University of Michigan campus, will again play host to the 2013 ForeSee Summit. What I love most about the … Continue reading
Showrooming: Not as Bad as You Think
In today’s multi-channel, multi-device world, company leaders need to consider that a customer’s store experience can affect other channels in the company and vice versa. For example, over the last few years the term “showrooming” has become a popular industry buzz word. Showrooming simply means that some customers are coming to the store to look at the merchandise in person (the “showroom”) but then shopping online (often via mobile) to get a better price through a competitor. Sound perilous? Our research shows that showrooming isn’t necessarily a bad thing. Although almost a quarter of store purchasers measured reported using their … Continue reading
Posted by Eric Head
Tagged ForeSee Solutions, Mobile, Mobile Monday, Multichannel, Original Research, showrooming
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Measuring Right, Making a Difference: The State of 2012 and Beyond
Well, we closed the books on yet another year. And let me tell you, we had another pretty good year in 2012. By most people’s standards every year since we started ForeSee in 2001, has been a great year. I could sit here and tell you about the consecutive quarters of revenue growth (since we were formed) and the outstanding customer renewal rate, our new technology and products, and our ever-expanding staff. But I won’t (that’s what this link is for). But what makes a company great is not looking back, but looking forward. If you stand still you lose. … Continue reading
Posted by ForeSee Blog Email Subscriptions
Tagged ForeSee News, ForeSee Solutions, Multichannel
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XOXO: How Retailers Are Showing the Love This Valentine’s Day
Last week, Multichannel Merchant ran an article I wrote regarding seven strategies retailers could use in the days leading up to Valentine’s Day. I know, I know…Valentine’s Day is today. However, the great thing about the strategies listed in the article and below is that they can be applied to a business strategy at any time during the year. So read on. And send us your feedback on how you might use these tactics in the year to come, or offer additional points that you don’t see here. 7 Ways Retailers are Saying “I Love You” This Valentine’s Day Multichannel … Continue reading
Posted by Larry Freed
Tagged Customer Satisfaction, Mobile, Multichannel, Online Shopping
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Shining a Light on the Mobile Customer Experience
Download the report: The ForeSee Mobile Satisfaction Index, Holiday Retail Edition I have a toddler at home and to get up in the pitch black of the night without turning on the lights to check on him can be quite challenging sometimes. Maneuvering around toys (loud ones, squishy ones, ones with wheels, etc.) and furniture without the risk of injury (serious or otherwise) is definitely tricky. That’s how I feel about company leaders who are not measuring the mobile experiences they are offering their customers. By not doing so, they are simply stumbling around in the dark risking the chance … Continue reading
Satisfaction with E-Government Steady in 2012
ForeSee released the 38th consecutive quarterly American Customer Satisfaction Index (ASCI) E-Government Satisfaction Index today, marking nearly 10 years of measuring citizen satisfaction with public-facing federal government websites. While citizen satisfaction scores for agency sites at an aggregate level did not change drastically throughout last year, we are seeing a drastic shift in the government’s priorities to become more customer-centric with the release of the Digital Government: Building a 21st Century Platform to Better Serve the American People initiative in May 2012. We applaud the effort and are anxious to see the plan roll out as milestones are reached through … Continue reading
Shaping Multi-Channel Measurement
Following customer migration across the multi-channel, multi-device landscape isn’t easy. However, as ForeSee’s technology and methodology continue to evolve, we are getting better at understanding where multi-channel, multi-device consumers have been, where they are, and where they plan to go next. As a part of the ForeSee E-Retail Satisfaction Index (U.S. Holiday Edition), we simultaneously measured the web, mobile, and store channels of some of the top retail companies during the 2012 holiday shopping season. Using very specific data points centered on the different channel purchasers we can begin using broad strokes in painting a picture of the multi-channel user. … Continue reading
A Challenging Week for UK Retail
Following the Christmas frenzy, January is always a difficult month for UK retail. So far 2013 has proved no exception and in the past two weeks we’ve seen several high street names – Jessops, HMV and Blockbusters to name a few – go into administration. It’s difficult and uncomfortable to hear the news of their demise and the resulting job losses, but one has to ask the question of why this has happened to them and inevitably ask what could have been done to prevent it occurring – and from happening to other retailers moving forwards. So far the finger … Continue reading
Posted by Mansoor Malik
Tagged ForeSee Solutions, Holiday Shopping, Multichannel, Online Shopping, UK
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Managing Forward: A Template, Stage 6
Testing is a critical aspect of managing the customer experience. ForeSee President and CEO Larry Freed explains more in his book, Managing Forward. Continue reading
