Tag Archives: Online Shopping

Siteshowing: Defying the Norm…or Defining the New Norm

Siteshowing Bonobos Guide Shop

Every once in a while I come a across a situation where I can’t decide if it’s completely brilliant or utterly insane. Such is the case with Bonobos. With a pure play online clothing retailer such as Bonobos, the retailer runs the risk of having site visitors wishing they could try on the clothes before punching in their credit card number. Unable to do so, they find what they want on the retailer’s site, log off, and head to the closest department store (Macy’s, Neiman Marcus, Target, etc.) where they can discover similar styles (by other brands) to what they … Read More

Posted by Eric Head | Tagged , , | 1 Comment

Showrooming: Browsing Fees? Really?

Showrooming not as bad as you think

So…when did window shopping become a crime punishable by a fine? I’m happy to pay a cover charge at the corner bar to experience a good local band, or at a museum to experience fine art. But to pay $5 just to enter my local grocery or electronics store is where I draw the line. Unfortunately, that is what some business owners are charging people as they enter their stores. Apparently this “just looking,” or browsing, fee will theoretically combat showrooming – when customers come to the store (the “showroom”) to look at the merchandise in person but then shop … Read More

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Mobile App Review: SavingStar Grocery eCoupons

Saving Star Coupon App

This is the second in a series of blog posts evaluating the user experience of some of the top 10 shopping apps as rated by this June 2012 Nielsen study . The last post evaluated the Out of Milk Shopping List app for Android which allows users to organize products they need to purchase from the grocery store. Still evaluating shopping aids, let’s take a look at the SavingStar Grocery eCoupons app. Available to iPhone and Android users, this app helps customers take advantage of digital coupons at retailers whose loyalty card programs they use. A unique feature of this … Read More

Posted by The ForeSee Blog | Tagged , , , , | 1 Comment

Communicating Product Availability by Channel, Part Three

Hello and welcome to the third of three posts examining how multichannel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. Part one provided some data emphasizing how critical it is to satisfy customers on your website due to its impact on their satisfaction in other channels. In particular, those who wish to use the website to determine what’s available in their local store will expect detailed information about inventory such as what’s currently in stock offline facilitated via Find In Store, a functionality explored in my part … Read More

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Replicating an In-Store Experience Online

More than ever, shoppers are looking to the convenience of online shopping. For example,this past holiday season we saw in-store Black Friday sales rise a mere 7%, while Cyber Monday online sales jumped 20% (AP). Even so, shopping online carries some distinct disadvantages compared to the in-store experience, since customers cannot see the complete detail of products in person or interact with sales people.  While online shopping can’t entirely replicate the brick and mortar experience, here are five ways to help bring some of the benefits of in-store shopping to the online experience. 1.) Eye Catching Displays In-store: Featured collections … Read More

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Communicating Product Availability by Channel, Part One

Welcome to the first of three blog posts examining how multi-channel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. Specifically, we’re going to take a look at some of the best emerging practices for communicating product availability by channel. In today’s retail environment, customers both understand and expect that retailers will provide products and services across a variety of channels including brick-and-mortar stores, traditional websites, mobile websites and applications, social media, call centers, and catalogs. To illustrate how important multi-channeling already is in the retail space, … Read More

Posted by The ForeSee Blog | Tagged , , , | 2 Comments