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Siteshowing: Defying the Norm…or Defining the New Norm
Every once in a while I come a across a situation where I can’t decide if it’s completely brilliant or utterly insane. Such is the case with Bonobos. With a pure play online clothing retailer such as Bonobos, the retailer runs the risk of having site visitors wishing they could try on the clothes before punching in their credit card number. Unable to do so, they find what they want on the retailer’s site, log off, and head to the closest department store (Macy’s, Neiman Marcus, Target, etc.) where they can discover similar styles (by other brands) to what they … Continue reading
Showrooming: Browsing Fees? Really?
So…when did window shopping become a crime punishable by a fine? I’m happy to pay a cover charge at the corner bar to experience a good local band, or at a museum to experience fine art. But to pay $5 just to enter my local grocery or electronics store is where I draw the line. Unfortunately, that is what some business owners are charging people as they enter their stores. Apparently this “just looking,” or browsing, fee will theoretically combat showrooming – when customers come to the store (the “showroom”) to look at the merchandise in person but then shop … Continue reading
XOXO: How Retailers Are Showing the Love This Valentine’s Day
Last week, Multichannel Merchant ran an article I wrote regarding seven strategies retailers could use in the days leading up to Valentine’s Day. I know, I know…Valentine’s Day is today. However, the great thing about the strategies listed in the article and below is that they can be applied to a business strategy at any time during the year. So read on. And send us your feedback on how you might use these tactics in the year to come, or offer additional points that you don’t see here. 7 Ways Retailers are Saying “I Love You” This Valentine’s Day Multichannel … Continue reading
Posted by Larry Freed
Tagged Customer Satisfaction, Mobile, Multichannel, Online Shopping
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A Challenging Week for UK Retail
Following the Christmas frenzy, January is always a difficult month for UK retail. So far 2013 has proved no exception and in the past two weeks we’ve seen several high street names – Jessops, HMV and Blockbusters to name a few – go into administration. It’s difficult and uncomfortable to hear the news of their demise and the resulting job losses, but one has to ask the question of why this has happened to them and inevitably ask what could have been done to prevent it occurring – and from happening to other retailers moving forwards. So far the finger … Continue reading
Posted by Mansoor Malik
Tagged ForeSee Solutions, Holiday Shopping, Multichannel, Online Shopping, UK
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Satisfaction with U.S. Holiday Online Shopping Stagnant
Today, ForeSee released its eighth annual E-Retail Satisfaction Index: U.S. Holiday Edition, an analysis of customer satisfaction with the largest online retailers (by sales volume, according to Internet Retailer) in the United States during the holiday shopping season. This year, for the first time, ForeSee expanded the list of measured companies from the Top 40 e-retailers in the US to the top 100. Read the full report now. Depending on who you listen to or read, it is estimated that about 39% of U.S. holiday shopping was done online this year, and U.S. consumers spent between 13% and 15% more … Continue reading
Posted by Larry Freed
Tagged E-Retail, ForeSee News, Holiday Shopping, Online Shopping, Original Research
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Online Retail Satisfaction in UK Sluggish
The sixth annual ForeSee Online Retail Satisfaction Index: UK Christmas Edition, an analysis of customer satisfaction with the top 40 online retailers in the United Kingdom during the Christmas shopping season, was released today. Download the full free report now. The most crucial element gleaned from this year’s study is that satisfaction with the retail online experience is not increasing as fast as UK consumers are adopting online shopping as their preferred way to engage with retailers. This could pose a problem in the long term. A Netsuite study reported in Internet Retailer Magazine predicted that UK shoppers would do … Continue reading
Posted by Larry Freed
Tagged E-Retail, Holiday Shopping, Online Shopping, Original Research, UK
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Mobile App Review: SavingStar Grocery eCoupons
This is the second in a series of blog posts evaluating the user experience of some of the top 10 shopping apps as rated by this June 2012 Nielsen study . The last post evaluated the Out of Milk Shopping List app for Android which allows users to organize products they need to purchase from the grocery store. Still evaluating shopping aids, let’s take a look at the SavingStar Grocery eCoupons app. Available to iPhone and Android users, this app helps customers take advantage of digital coupons at retailers whose loyalty card programs they use. A unique feature of this … Continue reading
Posted by Kamaria Campbell
Tagged E-Retail, Mobile, Mobile Monday, Online Shopping, Usability
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Communicating Product Availability by Channel, Part Three
This is the third post in a series by Kamaria Campbell, Usability Auditor at ForeSee. Read part one here and part two here. Hello and welcome to the third of three posts examining how multichannel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. In part one, I provided some data emphasizing how critical it is to satisfy customers on your website due to its impact on their satisfaction in other channels. In particular, those who wish to use the website to determine what’s available in their … Continue reading
Replicating an In-Store Experience Online
More than ever, shoppers are looking to the convenience of online shopping. For example,this past holiday season we saw in-store Black Friday sales rise a mere 7%, while Cyber Monday online sales jumped 20% (AP). Even so, shopping online carries some distinct disadvantages compared to the in-store experience, since customers cannot see the complete detail of products in person or interact with sales people. While online shopping can’t entirely replicate the brick and mortar experience, here are five ways to help bring some of the benefits of in-store shopping to the online experience. 1.) Eye Catching Displays In-store: Featured collections … Continue reading
Communicating Product Availability by Channel, Part One
This is the first post in a series by Kamaria Campbell, Usability Auditor at ForeSee. Welcome to the first of three blog posts examining how multi-channel retailers can use their websites to support customers trying to complete common tasks such as researching and purchasing products across multiple channels. Specifically, I’m going to take a look at some of the best emerging practices for communicating product availability by channel. In today’s retail environment, customers both understand and expect that retailers will provide products and services across a variety of channels including brick-and-mortar stores, traditional websites, mobile websites and applications, social media, … Continue reading
